Beauty E-commerce & Gamification

Lumina Beauty Store

Lumina Beauty Store

Client

Solution

LINE Mini App - E-commerce & Gamification

Lumina Customer Journey

Key Features

E-commerce Shopping

Shop for beauty products end-to-end inside LINE Mini App — browse products, add to cart, pay online, and track delivery status in real time.

Gamification System

Drive engagement with Missions and a Spin Wheel. Customers complete tasks to earn spins and spin the wheel for exclusive prizes.

Tier Membership

Tier-based membership system (Gold, Platinum) — the more you spend, the greater the benefits, including discounts, free shipping, and priority access.

Exclusive Events

Access members-only First Look Events and Workshops, plus early access to Limited Edition products before the general public.

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